Rethink Mediation
Brand design and digital experience for Rethink Mediation, shaping an identity through logo design and website build for an independent company offering professional, neutral spaces for separating couples to come to financial and childcare arrangements.
The work
Working with Rethink Mediation across brand identity and digital experience, the focus was on creating a calm, trustworthy presence for couples navigating separation. The brand was built from the ground up, beginning with a logo and visual system that balanced professionalism with empathy, helping position the company as a neutral and supportive guide.
The website was designed and developed to bring clarity to a sensitive and often confusing process. Clear pathways, reassuring language and thoughtful UX guided users through services, expectations and next steps. Alongside this, business cards and supporting materials extended the identity across touchpoints, creating a cohesive experience that reflected the mediator’s role as a steady and impartial facilitator.
The impact
This direction strengthened Rethink Mediation’s ability to communicate authority and compassion in equal measure, helping potential clients feel confident in taking the first step. The refined identity elevated their presence both online and offline, while the website provided a structured, approachable route through what can often feel like an overwhelming journey.
The result was a brand that built trust quickly, clarified the mediation process and presented Rethink Mediation as a dependable partner for constructive conversations. With a clearer story, focused messaging and a considered digital experience, the company is now positioned for long-term credibility and growth within a sensitive and highly personal sector.