FIFTY FOUR DAYS
Creative production and design for Fifty Four Days film premiere
The work
The project encompassed full event production, from themed creative décor to venue logistics, technical setup and on-the-day execution.
Every element was designed to mirror the film’s narrative and create an immersive environment for guests, ensuring that the premiere felt both celebratory and purposeful.
The impact
The event became a platform for important dialogue around men’s mental health and diversity in swimming, positioning the film as more than a story but a catalyst for change.
It also provided a bank of professional photography assets that strengthened credibility and showcased the concept in practice, laying the groundwork for future screenings and events.
