LOOTY
Creative production & content creation for Looty, supporting the collective’s debut at Venice La Biennale and amplifying their mission to redefine access to cultural heritage through digital art.
The work
Supporting Looty’s debut exhibition at Biennale’s ‘The Laboratory of the Future’, ensuring the launch of their pioneering VR work was cohesive within wider event comms.
The project also spanned brand development, social content and copywriting across PR & website.
The impact
The Biennale debut established Looty as a bold and innovative cultural force, with PR, creative content and positioning helping to capture the attention of both art and mainstream press like Dezeen.
The result was an elevated platform that not only showcased the collective’s groundbreaking work but also strengthened their brand identity for future exhibitions, partnerships and public dialogue.
