KIJIJI SWIM
Brand design and visual identity for KIJIJI Swim, a sanctuary founded on the love of water and its power to transform.
The work
Rooted in community, the brand was born to dissolve barriers to holistic health and movement, while creating space for joy, exploration and self-discovery. This project centred on building the visual brand from the ground up through a full identity design and the creation of visual assets for use across product and merchandise.
Alongside this, creative product photography was developed for the online store, ensuring a consistent and distinctive look.
The impact
The result was a solid creative foundation for KIJIJI Swim at a pivotal stage of its early journey. The asset suite became a toolkit for product ecommerce imagery for market testing, partnership pitch decks and business development.
Strong visual imagery helped elevate marketing materials and enrich the customer journey, giving the brand cohesion, credibility and the creative platform to grow.