ADIDAS
Partnership and product collaboration between adidas and SOUL CAP, bringing inclusive swimwear innovation to a global audience.
The work
The collaboration centred on the design and launch of a co-branded swim cap, combining SOUL CAP’s product innovation with adidas’ platform and reach. The colourway took inspiration from nature while staying true to the functionality that defines SOUL CAP’s design. Support included guiding the partnership and shaping the creative direction to ensure the collaboration reflected both brands’ values and audiences.
The impact
The international launch gave adidas credibility in catering to underserved swimmers while extending SOUL CAP’s reach through adidas’ powerful ecommerce and retail platforms. The result was a collaboration that elevated representation in swimming on a global stage, blending cultural significance with product innovation.