THIS THREAD OF GOLD
Creative production and design for This Thread of Gold book launch, bringing the story to life through an immersive celebration of words, culture and community.
The work
The project encompassed full event production, from themed décor and a pop-up book store to a drinks reception, catering and curated programming. Content reveals, author talks, a DJ set and an after-party were designed to create an experience that felt both celebratory and true to the spirit of the book.
The impact
The result was a launch that transformed a publication into a cultural moment, offering guests a space to connect with the book’s themes while celebrating its release.
The event blended creativity and hospitality to build excitement, deepen audience connection and position the book within a wider cultural conversation.