KROMANTI
Social content support for Kromanti Rum, editing and shaping campaign assets to amplify the brand’s voice and spark cultural conversation.
The work
The project focused on refining and editing existing footage into engaging social content for the launch of a new rum flavour. The campaign was built around the Kromanti community, bringing their voices to the forefront through a cultural debate, asking ‘How do you say plantain?’ designed to feel authentic, relevant and shareable.
The impact
The result was an organic content that drove interaction and conversation across social channels, strengthening community connection and extending the brand’s reach. By amplifying real voices and stories, the content not only promoted the new flavour but also deepened Kromanti Rum’s cultural presence and reinforced the brand’s truth of being about the people.